A trunk show is a special sale in which vendors present merchandise directly to store associates or select customers at a retail location or another unique venue. This allows the customer or associate to get a look at the showcased designer's latest collection. Bergdorf Goodman is known for hosting a variety of trunk shows. They offer invitations to preview trunk shows with the opportunity to reserve pieces from next season's collections. Recently Jason Wu previewed his Spring 2012 line at a BG trunk show and made a special appearance.
But what is probably most talked about for a Bergdorf Goodman trunk show is when it went virtual. You probably wouldn't think of a high-end department store like Bergdorf Goodman holding a virtual trunk show for designer fashions, but the show was moderated via Skype by Akris designer, Albert Kriemler. He Skype’d in via a 42-inch television and Logitech web camera at his desk in the Swiss Alps. Kriemler talked about his passion for the line and even showed a piece of paper with a design that inspired him to design a dress that was on the runway at that moment. Cool way to blend technology and fashion!
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| Akris Trunk Show @ BG |
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| Jason Wu Trunk Show @ BG |
Bergdorf Goodman's virtual trunk show for designer fashions by Albert Kriemler is cool, it blended technology and fashion and was moderated via Skype. I also like the picture of Jason Wu Trunk Show @ BG !
ReplyDeleteEverything has gone high-tech, even trunk shows! Technology is really the trend of the future....Blending technology and fashion seems natural, since both of them are all about newness and novelty.
ReplyDeleteReally cool to see this video, as I read about it myself! The progress in fashion and technology is amazing, and I love how it allows everyone from all over the world to take part of the fashion world!
ReplyDeleteThis is a really interesting and new take on the classic trunk show. It is really cool to see how technology and fashion are starting to blend together and almost become one
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